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Juan Ramirez - Founder and CEO

Juan Ramirez founded ZoomingSales devoted to one purpose: to help companies grow their business by improving their sales, customer experience, and integrated e-commerce order management solutions. Juan, along with our business partner Hold Marketing, has built a team of international business executives and developers with deep experience in business process and technical execution; the skills set central to accelerated, successful business growth.

When looking for team members and business partners, Juan selects talent that complements his own skill set to develop a high-performance team.

Juan studied business at the University of Veracruz, Miami University, and University of Minnesota. Prior to founding ZoomingSales, Juan spent several years in the corporate world with firms like IBM and GE as a sales executive. He also founded Grupo Avance an international consulting firm, and he and his wife Marcie launched delicious Marcelita’s Cookies a gourmet corporate gifts with nationwide distribution.

Did you know? – Juan loves to run and has completed 22 marathons. He says that he is not too fast, but he can finish them. 

Jaime Villareal - President Hold Marketing

Jaime is the President of Hold Marketing and the leader of our Business Partner team in the design, implementation and support of all our CRM projects and engagements, including: Customer Service, Marketing Automation, Data Analytics, E-Commerce & Order Management, ERP Custom Integration and others.


In addition to leading our implementation team, Jaime also performs sales and marketing activities with expertise in CRM workflows, custom design and mapping, data analytics, and project implementation helping customers to streamline their sales process across various industries.


Hold Marketing team has completed over 200 customer engagements ranging from CRM, Web Development, ERP integrations and other technical implementations.integrations and other technical implementations.


Jaime is a Finance graduate of the Monterrey Institute of Technology, one of the best universities in Latin America and the top-ranked business school in the region according to the Economist. the top-ranked business school in the region according to the Economist. 


Did you know? – Jaime once traveled from Monterrey, Mexico to Yellowstone National Park in a Harley, an almost 3,500 miles roundtrip!roundtrip!

Marifer Cruz - Design & Implementation Manager

Marifer is the lead of our technical design and implementation team. She reviews and manages the execution of all our CRM projects and engagements as well as supporting our sales team with technical expertise.


In addition to CRM Lead Generation projects, Marifer helps our customers to streamline their processes by delivering system like:


  • Customer Service – Ticketing Systems
    • Marketing Automation – Visitors Journeys
    • Data Analytics – CEO Dashboards
    • E-Commerce – Order Management
    • ERP Custom – Integration and others


    Her expertise also includes mapping customer requirements, customizing workflows, translating business to systems requirements, integration of Zoho apps and others.


    Marifer holds a Chemical Engineer degree from the Monterrey Institute of Technology, one of the best universities in Latin America, and has also studied at the Technical University in Hamburg, Germany.


    Did you know? – Marifer and her twin brother have a tradition to visit a new place every year. So far, they have traveled to Thailand,
    Croatia, Montenegro, Greece, Myanmar, Cambodia, Israel, Spain, Jordan, Switzerland, Germany, and more to come.

    German Kasten - Systems & Data Integration Manager

    German oversees the technical integration of CRM systems. He provides technical and business expertise in the development, modification and integration of systems and subsystems used for applications like CRM, Customer Service, Data Analytics, E-Commerce, Order Management and ERP systems. He also supports our sales team with technical expertise and evaluation of systems opportunities.

    Integration is one of our customers’ top requirements and German has implemented a variety of projects and technology like:

    • API, web service, server-based integrations
    • Data share and integration to ERP and manufacturing systems
    • CRM and SAP integration via API or custom programing
    • Web development, SQL data sharing and extraction
    • PHP, JavaScript, My SQL programming, and others
    • Zoho customization via Creator and Deluge functions, data sharing and reports creation

    German holds a Systems Engineer degree from the University of Monterrey, a private institution having bilateral educational agreements with the University of California and other universities in Spain, Italy, Belgium and London.

    ZoomingSales CRM, LLC BBB Business Review